Writing for the Web is one of the easiest skills a journalist can learn in this digital age. A reporter needs to think less in terms of filing a whole story and more in terms of filing in takes.Timely and relevant: Time is one of the important factors for Web reporting. Relevancy is also necessary. If a reporter is covering an event where news is expected to happen, then he/she would publish online why and what’s expected to take place.
Write lively and tight: Simple and direct language are appreciated by readers. The report online should be quick, snappy, and fun, but not forgetting the fundamentals of news reporting. So, news sites should aim on delivering full reportage in a timely manner with some flair.
Jonathan Dube said:- "Tighter and punchier than print but more literate and detailed than broadcast writing. Write actively, not passively."
- "Good broadcast writing uses primarily tight, simple declarative sentences and sticks to one idea per sentence. Every expressed idea flows logically into the next."
- "Strive for lively prose, lean on strong verbs and sharp nouns. Inject your writing with a distinctive voice to help differentiate it from the multitude of content on the Web. Use humor. Try writing in a breezy style or with attitude. Conversational styles work particularly well on the Web."
Headlines sell the story: Headlines not only gives an idea of what the story will be, but also attracts the readers towards it. Headline writers should make the reader want to know more about the report, use conversational and simple language, and finally take risks.
Contextual hyperlinking: All journalism refers to different sources, but online a writer has the ability to link readers to other websites. Hyperlinking is needed when a story provides background and context from other sites.
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